Here’s how to turn one piece of earned media into a whole buffet of business boosting content, and look like you’re everywhere while doing it.

You can absolutely land a feature in a holiday listicle, without selling your soul, spamming editors, or crying into your shipping labels. You just need strategy, style, and maybe one tiny secret weapon.

Don’t wait until everything is “perfect” to start talking. Your pre-launch buzz doesn’t need a Super Bowl commercial; a consistent stream of fun, relatable content can do the trick. The earlier you plant seeds, the bigger the harvest when launch day comes.

If no one’s talking about you, find someone else worth talking about and join forces.

That’s the heart of one of the most underrated (and free) publicity tools out there: collaboration.