Robyn Young | Brand Strategist | Founder of Young & Co. 10/11/26 Robyn Young | Brand Strategist | Founder of Young & Co. 10/11/26

A Brand Isn't a Logo, It's Everything Your Customer Feels

Brand building doesn't start with design. It starts with a point of view that becomes the center of gravity in your Brand Universe. More than differentiation, it gives your business soul - something customers stay connected to long after they've forgotten your visual identity. So the next time you think you just need a logo, ask what your point of view actually is, why it matters, and how you want people to feel. Then build a world around that.

Editorial Team 4/27/26 Editorial Team 4/27/26

The Strategy Behind Weekend Sleepover Everyone Is Talking About

Founded by Ambry Mehr, the brand has quickly become a point of conversation among female founders not because of traditional marketing tactics, but because of how intentional, psychological, and community-driven its growth has been.

Wendy Ford 12/21/25 Wendy Ford 12/21/25

How to Build a Brand Ambassador Program as a PR Strategy for Your Brand

Enter the brand ambassador program. The PR strategy that works while you sleep, travels through group chats you will never see, and creates buzz without begging for attention.

Wendy Ford 12/14/25 Wendy Ford 12/14/25

How to Use Customer Testimonials and Case Studies as Powerful PR Tools

A good testimonial is like having a hype person who’s both enthusiastic and believable. Prospects trust real customers far more than any marketing copy you spent hours perfecting.

Wendy Ford 11/6/25 Wendy Ford 11/6/25

Three Easy and Free Strategies to Boost Small Business Visibility

Wendy Ford 10/6/25 Wendy Ford 10/6/25

Here’s How to Repurpose Your Press Like a Marketing Genius

Here’s how to turn one piece of earned media into a whole buffet of business boosting content, and look like you’re everywhere while doing it.

Wendy Ford 9/24/25 Wendy Ford 9/24/25

How to Land Your Product on Major Holiday Gift Guides

You can absolutely land a feature in a holiday listicle, without selling your soul, spamming editors, or crying into your shipping labels. You just need strategy, style, and maybe one tiny secret weapon.

Wendy Ford 9/10/25 Wendy Ford 9/10/25

Can You Publicize a Product You Haven’t Launched Yet? (Yes, Here’s How)

Don’t wait until everything is “perfect” to start talking. Your pre-launch buzz doesn’t need a Super Bowl commercial; a consistent stream of fun, relatable content can do the trick. The earlier you plant seeds, the bigger the harvest when launch day comes.