EDITORIAL STUDIO
CONSULTING & PRODUCTION
From the Founder & Editor of Bloom Magazine.
Why A Magazine Changes What People Believe About You
An ad campaign buys attention for exactly as long as you keep paying for it. A magazine, a lookbook, or a zine does something an ad never can: it becomes a physical or saved object your customer actually keeps, displays, and comes back to, the kind of thing that turns a one-time buyer into someone who feels like part of the brand. That's the shift we help fashion, retail, beauty, lifestyle, wellness, and travel brands make, from paying for exposure to building the kind of lasting brand equity that compounds with every issue.
A magazine is also how a brand builds an actual brand world, a point of view, a cast of characters, a visual language, a running story, instead of a feed of standalone posts. It gives you brand lore: the details, the references, the recurring threads a customer starts to recognize and look forward to issue after issue. That's what turns a brand people buy from into a brand people commit to.
“I've spent fifteen years inside this exact problem, first as a working editor, now as the founder and editor-in-chief of Bloom Magazine. I know what it actually takes to build a publication people keep on their coffee table, as a resource to the world they want to belong to, and I bring that same rigor to every brand and founder I work with. This isn't theoretical content strategy. It's the craft of making print and digital editorial work as a real business asset, built by someone who runs one.” -Charlene Lazewski, Founder & EIC of Bloom Magazine
How This Works
Every option below follows the same simple process. Fill out a short intake form built specifically for the option you chose, so the time we spend together goes toward answers instead of background, then show up for the session. Anything beyond the conversation itself, a written summary, a full roadmap, is called out clearly under each option, so you know exactly what you're getting before you book.
The Proof Is In Print.
The brands who already turned their world into a magazine.
Revolve launched its first print magazine, proof that even a DTC fashion giant sees print as the next move, not a throwback.
Dior's own magazine, like Chanel's 31 Rue Cambon, treats the brand itself as the subject, archival photography, artisan interviews, and essays that turn the house's world into something worth keeping, not selling.
Net-a-Porter's Porter turned an e-commerce platform into a 300-plus-page glossy with A-list covers, proof a retailer's magazine can compete with Vogue on its own newsstand.
Chanel's Coco is a print magazine built entirely around makeup, eight different covers deep, treating beauty as worthy of its own glossy rather than a few pages in someone else's.
Consulting
Services
Fashion, retail, beauty, travel, wellness, and lifestyle brands work with us to build a real editorial extension of their brand, a magazine (print), look book, or zine of their own, built to give them a redefined voice, an audience, and a kind of authority no ad campaign can buy. Three ways in, depending on how far along you already are.
For Brands
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($295) One focused question, answered directly. Should this be a print magazine for your brand. Is your current content actually doing enough for your brand, or is it time for something with more weight. You'll walk away with a direct, honest answer to the one question that's been sitting with you, enough to know your next move. Your form covers your brand, the one question you want answered, and anything you've already tried, so the full hour goes toward answering it instead of gathering background. No written follow-up, the session is the deliverable.
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($450) A full diagnostic on whether a print magazine is actually the right move for your brand, and what the first real step should be. You'll walk away with a clear read on your brand's real magazine opportunity, plus a written summary so the direction doesn't live only in your notes. Your form covers your current marketing channels, what you've already tried, and your real goals, so the session starts at the diagnosis instead of the discovery. You'll receive the one-page summary within a few days after.
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($950) Note: This is a 3-hour session, 1-hour increments for three consecutive days.
A real audit of what you already have, a look at how the brands doing this well are actually doing it, and a written roadmap for building a print magazine into your marketing, start to finish. You'll walk away with a full written roadmap, what to build, in what order, and how it should actually work for your brand specifically. Your form covers existing content examples, brand guidelines, and a short brief on your goals and budget, real material to audit rather than a conversation starting cold. The written roadmap follows within about a week.
For Founders
For the woman building her own magazine, or already running one and stuck somewhere in the process. Four ways in, starting as small as you need to.
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($95) One question, one direct answer. Is my concept actually viable. What should my first three issues cover. How do I think about ad rates when I'm just starting out. The easiest possible way to start. You'll walk away with a direct answer to the one question that's actually holding you back from moving forward. Your form covers a couple lines on your concept and the single question you want answered, so all 30 minutes go straight to the answer. No written follow-up, this one is just the conversation.
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($175) A little more room, still one focused question, with space to actually talk it through. You'll walk away with the same direct answer, with enough room to talk through the reasoning behind it, not just the headline. Your form covers your concept or current magazine and the question you want answered, giving a little more context going in. No written follow-up.
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($425) A full diagnostic on your concept or your current magazine, whatever stage you're at, plus a one-page summary to keep. You'll walk away with a full read on where you actually stand, whatever stage you're at, plus a written summary you can come back to. Your form covers your concept or current magazine, your intended audience, what you've built so far, and your biggest obstacle right now. The one-page summary follows within a few days.
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Note: This is a 3-hour session, 1-hour increments for three consecutive days.
($695) Content pillars, an editorial calendar framework, real revenue model options, and the basics of production and distribution, all in writing by the end. Already running a magazine instead of launching one, this same block becomes a working session on whatever's actually stuck. You'll walk away with a full written blueprint, content pillars, an editorial calendar, real revenue options, and production and distribution basics, everything you need to move from idea to issue one. Your form covers your concept, your intended audience, any existing content or assets, your revenue goals, and your timeline. If you're already running a magazine, it instead covers what's actually stuck, and the block becomes a working session on that. The written blueprint follows within about a week.
Production
Services
Build Something They Keep
Beyond strategy, we create the actual editorial asset, content, design, and print-ready files, so your brand walks away with a finished product, not just a plan. Review your options and details below.
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Starting at $2,400 (up to 20 pages) | Print-ready files delivered for your own printer (we can recommend a printing company).
A fully designed, written, and styled lookbook built around your current collection or campaign, structured the way a magazine editor would build it rather than a catalog. You'll walk away with a complete, print-ready lookbook, content, layout, and design, done. Your form covers your product or collection, brand guidelines, existing photography or your plan to shoot it, and your timeline. Add $450 to also have it set up as a digital flipbook on Issuu, formatted, published, and ready to share as a link.
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Starting at $1,950 (up to 16 pages) | Print-ready files delivered for your own printer (we can recommend a printing company).
A smaller, more editorial, more personality-driven publication, built for brands who want something that feels indie and collectible rather than corporate. You'll walk away with a complete, print-ready zine built around a single theme, drop, or moment for your brand. Your form covers your concept or theme, brand guidelines, existing content or imagery, and your timeline. Add $375 to also have it set up as a digital flipbook on Issuu.
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$5,800 (up to 32 pages) | Print-ready files delivered for your own printer (we can recommend a printing company).
Built for brand moments that deserve more than a step-and-repeat and a hashtag, a summit, a conference, a brand activation, a festival, a retreat, etc. Handed to attendees at check-in or placed inside their gift bags, it's their first real touchpoint with the day, not a recap, an introduction to the brand world they're about to spend the next several hours or days inside. A single standalone issue guests hold onto long after they leave, extending the event's reach and essence well past the day itself. You'll walk away with a complete, print-ready special edition magazine that sets the tone before a single session starts, speaker or honoree features, the agenda, scene-setting details that establish your brand's world from the first page. Your form covers your event, its format and agenda, the brand world and feeling you want the issue to reflect, intended page count, existing assets, and your timeline, and we'll follow up with an exact quote before any work begins. This is also a real revenue opportunity on your end, many brands sell sponsor pages inside the issue to offset or profit from the cost. Add $650 to also have it set up as a digital flipbook on Issuu.