Here’s How to Repurpose Your Press Like a Marketing Genius
How to turn a single feature into your most powerful marketing asset.
Let’s get one thing straight: press isn’t just a pat on the back, it’s a business tool. So you landed a feature in a cool online mag, got interviewed on a podcast, or somehow managed to charm a journalist into writing about your startup. First of all, congrats! That’s no small feat.
But now what?
Do you just post it once on LinkedIn and then let it vanish into the digital void like your 2013 blog about hustle culture?
Absolutely not.
Here’s how to turn one piece of earned media into a whole buffet of business boosting content, and look like you’re everywhere while doing it.
Turn That Podcast Into a Content Factory
So you dropped wisdom bombs on a podcast episode. Don’t just share the link once and ghost it. Try this:
Audiograms for Social: Clip 15- to 60-second gold nuggets and add captions. Tools like Headliner or Descript make this brain-dead easy.
Quote Graphics: Pull a spicy quote ("Your brand is your vibe, not your logo") and turn it into a bold visual. Canva is your best friend.
Blog It: Summarize the episode on your blog with “5 Things I Shared on [Podcast Name] That Helped Grow My Business.” Add your spin and link back.
Email Newsletter Plug: Include a blurb in your newsletter: “In case you missed it: I spilled the secrets on scaling without burning out on “XZY Podcast.” Boom. Open rates up.
That Article? Squeeze Every Drop of Credibility Out of It
You got featured. Amazing. But don’t just slap the link in your bio and call it a day. Let’s stretch it:
Press Section on Your Website: Add a “Featured In” section with logos. Instant authority boost.
Social Proof Screenshots: Screenshot the article and share it on your Stories, feed, LinkedIn, wherever your people hang out.
Pin It: Pin the post on Twitter/X and LinkedIn so it lives at the top of your profile.
Use in Pitches: Talking to investors, collaborators, or podcast hosts? Drop that link in your pitch. It’s like showing up with a referral from Beyoncé.
Turn It Into Micro Content
(aka Look Like You Have a Team of 10)
Here's the secret: You don’t need more content, you need to reuse what you already have.
Instagram Carousel: “5 Things I Learned from Being Featured in [XYZ Magazine]” or “Behind the Scenes of My Interview With [Host Name].”
LinkedIn Thought Leadership Post: Reflect on what it means to be featured. Add value, not just vanity.
TikTok / Reels / Shorts: Film yourself reacting to your own quote or discussing one part of the interview. Self-aware and self-promotional? We call that a win-win.
Use It to Open Doors
Speaking Gigs: Use the press to show you're a subject-matter badass. Add it to your speaker kit or one-sheet.
Partnerships: Brands love to align with people who get media love. Use it to pitch partnerships, guest posts, or co-branded campaigns.
Customer Trust: Feature press in onboarding emails, sales decks, or proposals. “As seen in Forbes” makes people listen.
Bonus: Make It Look Like You’re in the News Every Week
Here's the sneaky part (we won’t tell): repurpose old press again and again. Use “Throwback to that time I talked scaling on [Podcast Name]” or “Still one of my favorite convos on growth mindset.” No one remembers when you shared it last, but they’ll definitely notice you’re always in the mix.
Earned Media Is the Beginning, Not the End
You worked hard (and smart) to get that spotlight. Don’t let it collect digital dust. Every article, podcast, or shoutout is a seed. Repurpose it. Reframe it. Redistribute it. Build a content garden so lush that people think you’ve got a 6-person marketing team hiding in your closet.
