TOOLS & RESOURCES
USE, RESOLVE, POWER UP, BOOST, REPEAT.
A Brand Isn't a Logo, It's Everything Your Customer Feels
Brand building doesn't start with design. It starts with a point of view that becomes the center of gravity in your Brand Universe. More than differentiation, it gives your business soul - something customers stay connected to long after they've forgotten your visual identity. So the next time you think you just need a logo, ask what your point of view actually is, why it matters, and how you want people to feel. Then build a world around that.
Cherub Is Quietly Rewriting Who Gets To Own The Future
What makes Cherub genuinely new isn't just the angel marketplace, it's the third seat at the table Johnson has built for creators. Through Cherub's newest tier, creators can move past the sponsored post entirely and take real equity in the brands their audience already trusts, whether that's advisory equity, sweat equity, or a stake earned through affiliate performance.
The Best Platforms For Finding A Co-Founder Worth Building With
These seven platforms exist specifically to solve that problem, each with a slightly different approach to who they serve and how seriously they vet.
The Marketing Agency Female Founders Should Have on Their Radar
WLF's approach is built around understanding consumer behavior and sales psychology rather than simply increasing visibility. The agency's signature framework centers on three stages: Attract, Warm, and Convert. The goal isn't simply to reach more people. The goal is to create a customer journey that naturally moves people toward a buying decision.
The Strategy Behind Weekend Sleepover Everyone Is Talking About
Founded by Ambry Mehr, the brand has quickly become a point of conversation among female founders not because of traditional marketing tactics, but because of how intentional, psychological, and community-driven its growth has been.
7 Fashion Buyer Events Every Boutique Owner Should Attend
Whether you run a contemporary women’s boutique, a resort-focused shop, or a lifestyle concept store, these seven fashion buyer events are where serious boutique owners go to source smartly and plan with intention.
Best Tools and Metrics to Measure Your Brand’s Success
PR is not about hoping someone notices you. It is about understanding what works, refining your strategy, and making confident decisions backed by data.
How to Build a Brand Ambassador Program as a PR Strategy for Your Brand
Enter the brand ambassador program. The PR strategy that works while you sleep, travels through group chats you will never see, and creates buzz without begging for attention.
How to Use Customer Testimonials and Case Studies as Powerful PR Tools
A good testimonial is like having a hype person who’s both enthusiastic and believable. Prospects trust real customers far more than any marketing copy you spent hours perfecting.
How To Use Events To Boost Your Brand’s Visibility
One of the most effective ways to claim that spotlight is by using events as a strategic PR tool. Whether you love a virtual stage or prefer the buzz of an in person crowd, events can turn your brand into the go-to name people remember, talk about, and look for.
How to Take a Professional Headshot You Actually Love
When we view our headshots as a tool to establish our presence, we’re able to connect with others before there’s even a “hello.” A good headshot isn’t vanity, it’s visibility for you as a professional.
Three Easy and Free Strategies to Boost Small Business Visibility
What Every Entrepreneur Should Know Before a PR Storm Hits
Crisis Communication is not just a nice-to-have – it's a must-have. If you’re in PR, you already know that a well-thought-out crisis plan can be the difference between weathering a storm and sinking into the abyss.
The Best Tools for Buying or Selling an Online Business
Buying and selling online businesses is no longer reserved for tech bros and investment bankers. Today, women entrepreneurs, solopreneurs, and digital founders are flipping blogs, e-commerce stores, and SaaS startups the same way real estate investors flip houses.
Here’s How to Repurpose Your Press Like a Marketing Genius
Here’s how to turn one piece of earned media into a whole buffet of business boosting content, and look like you’re everywhere while doing it.
How to Land Your Product on Major Holiday Gift Guides
You can absolutely land a feature in a holiday listicle, without selling your soul, spamming editors, or crying into your shipping labels. You just need strategy, style, and maybe one tiny secret weapon.
How Packd Simplifies Travel for Women Balancing Business and Lifestyle
Packd is a digital tool designed to make trip prep less chaotic and more streamlined, giving you one platform to manage itineraries, create packing lists, and store essential information.
Can You Publicize a Product You Haven’t Launched Yet? (Yes, Here’s How)
Don’t wait until everything is “perfect” to start talking. Your pre-launch buzz doesn’t need a Super Bowl commercial; a consistent stream of fun, relatable content can do the trick. The earlier you plant seeds, the bigger the harvest when launch day comes.
Best Platforms for Entrepreneurs to Find Book Deals, Agents, and Publishing Insights
There are platforms designed to give you insider knowledge, connect you with agents, and even provide alternative routes to publishing. Whether you’re working on a how-to business book, a memoir, or a creative project that complements your entrepreneurial journey, these tools make the process far less intimidating.
How to Leverage the Power of a Collaboration (Even If You’re Broke or Unknown)
If no one’s talking about you, find someone else worth talking about and join forces.
That’s the heart of one of the most underrated (and free) publicity tools out there: collaboration.