The Founders Helping Female Brands Land the Right Stockists

How Two Daughters New York is helping female-founded brands expand their wholesale footprint with intention.

For many founders, getting your product into stores feels like the moment everything changes. It signals visibility, validation, and real growth. But behind every well-placed brand sitting on the shelves of retailers like Net-a-Porter or Bloomingdale’s, there’s usually someone quietly making the right connections happen.

That’s where Two Daughters New York comes in.

Founded by industry veterans with more than 15 years of wholesale experience, the company was built on a deep understanding of what actually moves a brand forward in retail. Before launching their own venture, the founders worked with names like Kate Spade New York, Michael Kors, La Perla, Norma Kamali, and Johnny Was, brands that don’t just sell, but scale.

Now, they’re using that experience to help a new generation of women founders do the same.

Turning Experience Into Access

Wholesale can feel like a black box for emerging brands. Who do you reach out to? What do buyers actually want? And more importantly, how do you stand out in a crowded market?

Two Daughters New York bridges that gap.

Their network includes some of the most respected retailers in the industry, Neiman Marcus, Net-a-Porter, Anthropologie, Shopbop, Evereve, and specialty boutiques across North America. But what makes their approach different isn’t just access, it’s alignment.

They don’t believe in placing brands everywhere. They focus on placing them right.

Because the wrong retailer can dilute a brand just as quickly as the right one can elevate it.

A Focused Mission On Female-Founded Brands

At its core, Two Daughters New York is intentionally built around supporting women.

Their focus is on female-founded and owned brands in the apparel and accessories space, businesses that are often creatively strong but need strategic support when it comes to scaling wholesale.

This matter more than ever.

Because while launching a brand has become more accessible, growing one in a sustainable, profitable way is where many founders get stuck. Wholesale isn’t just about getting into stores, it’s about building relationships, managing inventory, understanding margins, and creating demand that lasts.

Two Daughters New York helps founders navigate all of it, with a level of clarity and intention that’s often missing in early-stage growth.

What growth actually looks like behind the scenes

There’s a perception that once your brand lands in a major retailer, everything clicks into place. But the reality is more nuanced.

Growth in wholesale requires structure, timing, and a clear understanding of your brand’s positioning.

Through their services, Two Daughters New York works closely with founders to refine how their brand shows up in the market, before it ever reaches a buyer. From strategy to outreach to ongoing relationship management, they’re involved in the full lifecycle of wholesale expansion.

It’s not just about opening doors. It’s about making sure a brand is ready to walk through them, and stay there.

Why This Matters For the Next Generation of Founders

You can have a strong product, a beautiful brand, and a loyal customer base, but without the right distribution strategy, growth can plateau.

Two Daughters New York represents a more intentional way forward.

One that prioritizes the right partnerships over more partnerships, long-term growth over quick wins, and strategic placement over visibility for the sake of it.

Because getting into stores isn’t the goal. Getting into the right ones, and building from there, is.