It’s sharp, honest, well produced, and full of exactly the kind of practical storytelling entrepreneurs actually crave. With its real founder journeys, brand-building breakdowns, and lessons from the middle (not just the mountaintop), Business Class is fast becoming required listening for modern founders who want to scale smart and stay sane.

Chris Dwyer, formerly the Director of Communications at CNN and Turner Broadcasting in Hong Kong, gave up that comfortable corporate life to become a freelance food and travel writer. Here he describes how writers can build relationships with PRs, and what you need to to know about how PRs work in order to score press trips.