How Coley Arnold Is Changing What Female Entrepreneurship Looks Like
The story behind Foundress and its mission to redefine success for women entrepreneurs.
Coley Arnold, the founder of Foundress believes that the most powerful ROI for women in business isn’t just revenue growth, but relationships that scale alongside it.
Long before launching Foundress, Arnold co-founded Junk in the Trunk Vintage Market, a wildly successful event series that transformed from a Phoenix-area pop-up into a multi-million-dollar marketplace. But what she discovered through that journey was this: even the most ambitious women often build in isolation. Foundress was her answer to that problem.
What Is Foundress?
Foundress isn’t a generic networking group, it’s a carefully designed ecosystem for female founders who crave substance over surface. The membership blends business development with emotional and creative support, offering curated events, mastermind-style meetings, accountability pods, and an ongoing digital community.
Members don’t just trade business cards, they trade expertise. Each month features intimate, in-person gatherings where women speak candidly about scaling, hiring, funding, and pivoting, followed by mentorship sessions and strategic collaborations.
The result feels less like “networking” and more like a think tank, one that understands the nuance of building a brand while also building a life.
From Vintage Market to Visionary Movement
Coley’s entrepreneurial story began with what looked like a hobby and turned into a movement. In 2011, she and co-founder Lindsey Holt started Junk in the Trunk to give small vendors a space to showcase their creative work. Within a few years, the market drew tens of thousands of shoppers and inspired similar events nationwide.
That experience gave Arnold a front-row seat to what women in business truly needed, not just sales opportunities, but safe spaces to exchange ideas, encouragement, and resources. Foundress was built on that foundation of connection and empowerment, taking the spirit of collaboration she’d cultivated offline and scaling it into a professional network with heart.
A New Model for Female Entrepreneurs
At its core, Foundress reflects Coley’s belief that business growth is personal growth. Instead of teaching women to hustle harder, the platform emphasizes alignment, purpose, and sustainable systems….values that mirror Bloom’s own philosophy of scaling the biz AND the lifestyle.
Through its events and community spaces, Foundress helps members identify what success looks like for them individually, whether that’s doubling their revenue, taking Fridays off, or launching a new creative venture.
Workshops are led by women who’ve done the thing: seven-figure founders, agency owners, authors, investors, and creatives who are as approachable as they are accomplished. The tone is honest, the advice actionable, and the community fiercely supportive.
The Ripple Effect of Foundress
Since its launch, Foundress has expanded beyond Arizona, drawing entrepreneurs across industries, from wellness to tech to design who share the same desire: to grow without losing their sense of purpose.
Members credit the platform for helping them land investors, form joint ventures, and, most importantly, find lasting friendships that make the entrepreneurial ride less lonely.
Coley’s leadership style anchors it all. She blends candor with optimism, strategy with soul, and reminds women that success doesn’t have to come at the expense of self.
Why Every Founder Should Know Coley Arnold
In a business culture still dominated by competition and burnout, Coley Arnold’s approach feels radical in its simplicity: community is the strategy. Her legacy won’t just be the brands she built, it’ll be the thousands of women who believed in their own capacity because she believed in theirs first.
