Mixing Business with Pleasure: The Entrepreneurial Journey of Saint Spritz's Creators
How JoJo Fletcher and Mallory Patton Built Saint Spritz into a Must Have Aperitivo.
In the bustling world of ready-to-drink (RTD) beverages, two dynamic women have emerged as trailblazers, blending entrepreneurial spirit with a zest for life. JoJo Fletcher, renowned for her captivating presence on ABC's "The Bachelorette," and her sister-in-law, Mallory Patton, have co-founded Saint Spritz—a brand that is redefining the RTD market with its Italian-inspired canned cocktails.
From Reality TV to Beverage Aficionados
JoJo Fletcher first captured America's heart on reality television, but beyond the screen, she has always harbored a passion for design and business. Partnering with Mallory Patton, whose keen business acumen complements JoJo's creative flair, the duo embarked on a journey to bring a slice of Italian culture to the American market. Their shared experiences traveling through Italy, where they fell in love with the country's iconic spritz culture, sparked the idea for Saint Spritz.
Image via Paper City
The Birth of Saint Spritz
Saint Spritz is more than just a beverage; it's an experience in a can. The brand offers a range of wine-based cocktails that are free from excessive sugars and artificial ingredients, aligning with the modern consumer's desire for healthier options.Each flavor is crafted to transport the drinker to the sun-drenched terraces of Italy, embodying the essence of the Italian aperitivo hour.
Image via RTD Magazine
What Sets These Drinks Apart?
Several factors contribute to the unique appeal of Saint Spritz:
Authenticity: Drawing inspiration directly from Italian traditions, the flavors are meticulously crafted to offer an authentic spritz experience.
Quality Ingredients: By avoiding artificial additives and focusing on natural flavors, Saint Spritz caters to health-conscious consumers without compromising taste.
Female Empowerment: As a female-founded and family-run business, Saint Spritz stands as a testament to women's growing influence in industries traditionally dominated by men.
Major Milestones
Since its inception, Saint Spritz has achieved remarkable milestones:
National Distribution: Securing shelf space in major retailers, including Target, has significantly boosted the brand's visibility and accessibility.
Positive Media Coverage: Features in prominent publications have highlighted the brand's innovative approach and rapid success.
Consumer Acclaim: Positive reviews and a growing customer base reflect the brand's resonance with its target audience.
Image via Bevnet
How to Build a Brand with Brains, Beauty, and a Killer Distribution Deal
At the heart of Saint Spritz is a partnership rooted in complementary strengths and a shared vision. JoJo Fletcher brings her flair for aesthetics, branding, and storytelling—an edge shaped by her years in the public eye—while Mallory Patton anchors the business with a grounded approach to operations and strategy. Together, they’ve created a well-balanced leadership dynamic that feels less like a corporate duo and more like a stylish yet strategic tag team.
Their success started with a smart gap-spotting move. While the ready-to-drink (RTD) market was becoming saturated with sugar-loaded hard seltzers and overly boozy cans, JoJo and Mallory noticed an absence of authentic, aperitivo-inspired cocktails—especially ones that appealed to women who care as much about the vibe as they do about the ingredients. Enter Saint Spritz, a brand positioned to speak to a health-conscious, design-savvy consumer who’s chasing that effortless Italian summer energy all year long.
image via Saint Spritz
One of the smartest aspects of their structure is the power of their story. As sisters-in-law with a passion for la dolce vita, their brand narrative feels personal, aspirational, and most importantly—real. They’ve used this narrative to create an emotional connection with their customers, turning every spritz into a lifestyle moment.
And from a logistical standpoint, they've made impressive strategic moves. By focusing on high-quality ingredients and forging partnerships with major retailers like Target, Saint Spritz didn’t just go to market—it strutted in, heels first, and grabbed prime shelf space. That kind of distribution power is a dream for any CPG brand, and it’s a testament to the strength of their pitch and the clarity of their vision.
A Brand That Actually Sells and Isn’t Just Pretty on Instagram
If you’re dreaming of launching your own product or brand but aren’t sure where to begin, JoJo and Mallory’s journey offers some major takeaways—and no, you don’t need a background in beverages or a reality TV following to make magic happen.
First, authenticity is everything. The spark for Saint Spritz didn’t come from trend-chasing or a corporate brainstorm—it came from JoJo and Mallory’s real-life travels and obsession with Italian spritz culture. When your business idea stems from something you genuinely love, your branding practically writes itself. Consumers can sniff out a passion-fueled brand from a mile away—and they’ll stick around for it.
Second, quality should never be compromised. The duo didn’t cut corners to get to market fast. Instead, they spent time sourcing clean ingredients, developing elevated flavor profiles, and designing packaging that would stand out in a sea of sameness. Their commitment to premium ingredients and aesthetic excellence made their product not just drinkable—but desirable.
image via Saint Spritz
They also proved that collaboration is a superpower. By blending their individual skill sets and trusting each other’s instincts, JoJo and Mallory built something far greater than what either could have done alone. For solo entrepreneurs, this might mean partnering with someone who balances out your strengths—or at the very least, knowing when to call in experts to help execute your vision.
And finally, they weren’t afraid to go big from the jump. Rather than playing it safe with small-batch local distribution, they thought nationally, aligned with strategic partners early on, and used JoJo’s platform to get the word out fast and effectively.
So if you're sitting on a business idea, consider this your gentle nudge wrapped in an orange-slice garnish: build it with heart, brand it with soul, and pitch it like you already know it belongs in everyone’s shopping cart.
