The members-only platform helping founders and investors connect without the pitch-deck chaos…

Note: This is NOT a Sponsored article. This is our honest and true insight and opinion of Cherub.

You’ve built the brand, landed your dream clients, and you’re scaling too—but what about your investment game? Whether you’re a founder craving access to angel capital or a savvy woman ready to dip your toes into early-stage startup investing, there’s a new platform shaking things up in a seriously refreshing way. Meet Cherub, the invite-only platform that’s turning angel investing into the next power move for modern entrepreneurs.

angel investors — What Is Cherub and Why Should You Care?

**Cherub** isn’t just another startup marketplace—it’s a private access platform that connects vetted investors with high-growth, early-stage startups. Think of it as the Soho House of startup investing. If traditional venture capital is the old boys' club, Cherub is the sleek, curated alternative that finally understands the vibe of today’s forward-thinking founders and investors.
Built by a team of seasoned startup veterans and backed by heavy hitters, Cherub flips the script on how investing gets done. It’s a platform with brains, beauty, and serious bank potential.

startup funding — For Founders: Less Pitching, More Matching

If you’ve ever felt like raising capital was like speed dating with the wrong crowd, **Cherub** is here to fix that. Their platform is *invite-only* for investors but *application-based* for founders, meaning not every investor and not every startup makes the cut—and that’s a good thing.
Founders accepted into Cherub get featured in their exclusive deal flow and newsletter, landing right in front of high-intent angels. Think less chasing, more charm. It’s like having a personal hype squad that includes actual investors.
Not only that, but the platform prioritizes transparency and alignment—so you’re more likely to get investors who “get” your business and want to grow with you long term.

angel investors for startups — For Investors: Curated, Vetted, Ready to Grow

Most women weren’t taught to invest in startups. Stocks? Sure. Real estate? Maybe. But early-stage investing? That always felt like a VIP section we didn’t have the passcode for.
**Cherub** changes all that. Once you're invited in, you get access to high-quality startup deals, fully vetted and beautifully packaged with detailed data, traction metrics, and founder stories. You won’t have to scroll through a graveyard of pitch decks or cold emails—you’ll get the good stuff, curated.
Plus, their due diligence is no joke. Investors are getting access to startups that have been reviewed not just for profit potential but for long-term vision and alignment. It’s less roulette, more research-backed matchmaking.

So… Who’s Using It?

The Cherub community includes successful angel investors, seasoned entrepreneurs, startup operators, and tech lovers. Notably, 75% of their investor base has operating experience in startups themselves—which means they’re bringing more than just cash to the table. They bring context, empathy, and strategic insight.

Built From the Inside Out

Cherub wasn’t built in a boardroom. It was born out of real pain points that founders and investors were facing in the startup ecosystem—fragmented deal flow, lack of transparency, and outdated gatekeeping in the VC world.

Cherub is designed to be a high-quality, low-noise bridge between ambitious startups and aligned investors. It’s not about spray-and-pray. It’s about building meaningful investment relationships that actually work.

Cherub is setting the stage for the next generation of startup investing by doing what the VC world refused to do: making the experience human. It’s proof that access and alignment can coexist—and that good ideas don’t need to be backed by old money or traditional networks.

For founders, it’s about meeting investors who understand their journey. For investors, it’s about backing the next big thing with confidence, not confusion.

Whether you’re building your next empire or finally ready to bet on one, Cherub is the smart founder’s ticket into a more thoughtful investment world.